We have seen some extremely popular companies, like Nike or Airbnb, with CEOs that doubled up as designers. Not only that, many other reputed organizations like Apple and Pepsi works in close collaboration with their Chief Design Officers, giving design the priority it deserves in the market these days. Design has far transcended the slick outward appearance that the consumers expect these days. It has now the be all and end all of product success in the market. However, you don’t have to be a professional designer to use creativity. Here are some design friendly behaviors that every organization should encourage in their company ethos.
Here are the top 5 behavioral trend worth incorporating:
1. Curiosity Does Not Kill the Cat!
Asking questions, and lot of them, can be the first step in developing groundbreaking designs. It is only through curiosity can you truly understand your customer’s needs and fully integrate them into design. The process of going back and forth with the end users is a great way to introduce feedback loop that can lead to not only aesthetic, but functional designs that are born to click! However, apart from the obvious creativity, you must also design systems that can perform data analysis in an intelligent way.
2. Be Open to Experimentation
Designers never stop designing. However, in business, these designs must also be tested for viability from time to time. There are many tools available these days that can help organizations test creativity and productivity of their teams. After analyzing the organizational data, it is safe to state that the teams that continually test their solutions from time to time are 50% more likely to come up with positive launches.
3. Follow A Collaborative Approach
A good designer knows that the success of his product design depends on its correspondence across various aspects and disciplines. The challenge is not just about maintaining seamless communication between internal departments, but to also foresee any possible hindrances to the development process. That being said, a well-rounded designer is well aware that they cannot overlook their competitors. For a CEO, this might mean forming strategic partnerships, like recruiting talented people into the company fold. The key to design success lies in keeping the boundaries of silos open and allowing knowledge to filter in from all corners, even the unexpected ones.
4. Let The Ideas Reign Supreme
While storytelling may not be an important characteristic trait for a designer, it is certainly a skill that a designer can use. The new ideas can fizzle out very quickly if you don’t know how to execute them through the right medium. You can use a story to trigger useful networks that stimulate your idea and make your idea go viral within the organization. The quickest way to kill an idea is to allow internal teams to toss it around. The leader who has been involved in the ideation process must have the vision and the visibility to keep the momentum going.
5. Scratch Less is More Philosophy
It is a number game out there. If you have plenty of ideas, then sacrificing a few along the way will do no harm. For instance, IKEA introduces new products every year and earn 30% of its revenue from their new offerings. With those numbers, they barely have time to be too selective. This form of abundance needs all of the above behavioral trends and a tight design process that can spew prototypes at an increasing rate. At the same time, it should also collect feedback from the market and apply it to new designs with just as much alacrity.
New and creative ideas begin from imaginative leaders who recognize the organization’s common purpose and find a firm ground within the organization. A design-led organizational environment requires steady cultivation of ideas and a breathing space to fuel creative process.