66% of consumers have made a purchase online as a result of an email marketing message.
This is a great opportunity to expose your products and services to potential customers. This type of marketing often involves sending adverts, requesting a customer’s attention or soliciting sales and donations through a professionally designed e-mail to their inbox. The main aim of utilising an e-mail marketing strategy is to encourage customer loyalty and repeat business.Main Benefits of e-mail marketing:
Return on investment, Immediate, Easy to create, track and share, Low cost, Segmentation.
Creating an e-mail campaign requires though, intuition, a unique design and analysis. Thinking about what you want and where you want to go is imperative when it comes to a successful e-mail strategy.
You might be promoting special offers, promotions, acknowledging a customer’s purchase, following a customer up on a cancelled booking or creating new opportunities. This approach should be analysed carefully as you don’t want to annoy your customers or waste time.
If you have a list of customers who are interested in your products or services then why not take advantage of this method of advertising and target relevant, meaningful marketing messages to their inbox. We are experts at devising the perfect e-mail strategy, encouraging click-through-rates, open rates, reducing bounce rates and converting potential customers.
With the help of various industry-standard tools, an in-depth analytical approach and hard-work we can achieve the results you require. Contact us today to find out more.