Organic search will quite naturally propel you to the top of a search result page. The goal: to be among the top three results.
Search Engine Optimisation (SEO)
High ranking is crucial for driving traffic to your site. And, it’s the first step in a continuum that requires strong internal linking and the integration of social media to keep users on and returning to your website. Our knowledge of SEO and our experience in building eCommerce websites position us to help you get the rankings you want, the customers you’re after and the conversions you need to drive the success of your business.
Google Algorithms (SEO Services)
We know Penguin, Panda, and Hummingbird, but we’re not trying to beat Google’s organic search algorithms. Forget link wheels, content networks and content spinning. Our SEO relies on the best practices that make product pages rank-worthy. We want your brand to earn authority status on search engines and your website to gain search engine and consumer trust.
Turn on Tracking
SEO is not static. You must continuously test and present with two versions of the same website pages to see which attracts more customers. We leverage GoogleAnalytics and bingAds. These give you the tools to test and analyze your site pages to see what needs improvement.
I have heard that SEO for eCommerce websites differs from traditional SEO. Is this true, and, if so, why and how?
Yes, that’s true. SEO for eCommerce is more detailed than traditional SEO. Successful eCommerce SEO relies on many disciplines: conversion rate through optimization, analytics, web design and development preferably in eCommerce, economy, usability and user experience. An understanding of buying behaviors, a knowledge of commerce and retail business functions, and social media marketing and communication are also essential. Because of these diverse requirements, experts recommend eRetailers turn to consultants or companies who have this depth and breadth of expertise.
At what point in the development process should I expect to integrate SEO into the design process?
Immediately. SEO must be integrated into the business website early in the planning phase, before you even start working on your wireframes and design. Failing to carve out your SEO strategy on the front-end can cause unexpected problems when you’re ready to launch or create obstacles to success later.
How can I continue to manage SEO for new products when my product line is constantly changing, both seasonally and otherwise?
This has to be handled carefully but is manageable with the right skill—another reason experts recommend that retailers turn to consultants and companies with SEO expertise. At DotcomWeavers, we understand that establishing good information architecture, website structure and internal link architecture at the outset are essential to rank new product pages well.
If I use your services, or the services of another SEO professional, how long will it take me to get on Page 1 of Google.
If you’re initiating a paid Search Engine Marketing ad, you can be placed on the first page of Google within about 24 hours if the services firm uses Google AdWords. We do. An organic campaign, however, takes more time. Organic search involves natural listings. To produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site show here, you have to score well on that algorithmic test, and many variables are involved. To get a handle on your organic search potential, it is best to meet with DotcomWeavers’ SEO team.
For effective search, what is the best organization for my website?
We subscribe to the sequence of home page, category then products. Next to the home page, category pages are the most popular and influential ones. Therefore, we treat category pages as individual home pages. We also believe in building deep links to product categories: guest blogging, content marketing, paid ads and social media work well in this hierarchy. This approach provides users with the best, most informative and fastest service.